NAMM 2021, or some sort of rendition.

This is the time of year every music aficionado, and music vendor, make their pilgrimage to Anaheim California for the Annual NAMM Show. But, with remnants of the lockdown still in effect in Southern California, hosting an event that draws crowds in excess of 100,000 was just not in the picture.

So what was the remedy? Well, the folks at NAMM have decided to go virtual, somewhat. While this is not The NAMM Show per se, or a virtual trade show that is being held, the event labeled "Believe in Music Week" is a celebration that will offer a mix of comprehensive programming and professional education at the BelieveinMusic.tv channel. It will also incorporate an interactive aspect that will allow a marketplace to connect buyers and sellers. The cherry on top is the live music and product discovery for all who believe in music.